Pheromones-The 20/20 Experiment
Perhaps the most famous sociological study to determine the effectiveness of pheromones with human sexual destination has been conducted by ABC's primetime information program-20/20. Identical twins, a speed dating session, and pheromones were used to test the legitimacy of the claims made by various perfume companies.
Set of single female twins (Sarah and Bridget) and a set of accessible male twin babies (Dave and Paul) were all told individually that they were going to go to a speed courting session and have an advantage over all the other participants-the use of human pheromones. Sarah and Dave were given the actual pheromones prior to the dating session while Paul and Bridget were given a placebo.
- Each of the four participants engaged in ten five-minute dates with members of the opposite sex.
- The twins have been likewise dressed and therefore should have had similar results.
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The twins who were given pheromones prior to the speed courting session-Sarah and Dave had significantly higher responses from the other unknowing participants compared to Bridget and Paul. Nine out of ten men wanted to see Sarah again as opposed to only five males wanting to see her twin sister Bridget. Dave received ten positive responses in comparison to his brother Paul's success rate of six women.
These results confirm that applying pheromones in this party did indeed give the edge to two of the fortunate identical twins. Stories in many cases are told of customers who report more touch from a man or woman, eye contact, and being generally noticed when wearing pheromones.